Nine in the Mirror ecommerceNine in the Mirror ecommerce Nine in the Mirror ecommerce Nine in the Mirror ecommerceNine in the Mirror lookbookNine in the Mirror lookbookNine in the Mirror is an eCommerce site for non-maternity maternity wear. The site features expert editorial content alongside a hand-picked selection of straight-off-the-runway designer looks, in styles and sizes to suit women in their first to third trimester – and beyond.

The website design needed to feel aspirational but easy to use, and accommodate a large amount of editorial features across fashion, beauty, health and lifestyle. It was important to incorporate the sense of shape throughout the design to reflect a woman’s changing shape, demonstrated through the use of circles and curved edges.